In 2023, Drugs For Neglected Diseases initiative (DNDi) celebrated its 20th anniversary, marking two decades of transformative impact on global health. As a relatively new team member with just six months on the job, I took the initiative to conceptualize and lead the development of a 20th-anniversary brand awareness and poster campaign. This campaign honored DNDi’s founding members while spotlighting its legacy of innovation and advocacy.

The campaign was visually striking, setting a bold and distinct tone unlike anything DNDi had done before. By crafting a fresh and memorable aesthetic, I ensured the visuals resonated with internal and external audiences, symbolizing the organization’s forward-thinking spirit while paying tribute to its roots.

Through this work, I celebrated DNDi’s achievements and positioned the brand to inspire continued engagement and support. The campaign became a centerpiece of the anniversary’s commemorations, reinforcing DNDi’s mission and its global commitment to addressing neglected diseases.