CREATIVE DIRECTION
WITH THE CRAFT
STILL IN HAND
ART DIRECTION ✦ BRAND SYSTEMS ✦ CAMPAIGNS ✦ EDITORIAL STORYTELLING ✦ IMAGE DIRECTION ✦ CREATIVE DIRECTION ✦
ART DIRECTION ✦ BRAND SYSTEMS ✦ CAMPAIGNS ✦ EDITORIAL STORYTELLING ✦ IMAGE DIRECTION ✦ CREATIVE DIRECTION ✦
Selected Work
Brand systems, campaigns, and editorial experiences shaped for travel, health, culture, and mission-led organizations.
01
Morocco 360
CLIENT: Expedia E Studio
ROLE: Senior Designer
CREATIVE SCOPE: Art Direction, Editorial Design, Localization
PROJECT STATEMENT: A cinematic editorial system connecting destination storytelling with travel planning across the US, UK, and France.
02
DNDi Canva Identity System
CLIENT: Expedia E Studio
ROLE: Senior Designer
CREATIVE SCOPE: Art Direction, Editorial Systems, Presentation Design
A connected body of editorial experiences and partner storytelling systems built across destinations, markets, campaigns, and winning business pitches.
03
EXPEDIA: EDITORIAL & PARTNER SYSTEMS
CLIENT: DNDi
ROLE: Consulting Senior Art Director / Brand Systems Lead
CREATIVE SCOPE: Brand Systems, Templates, Guidelines, Training
PROJECT STATEMENT: A scalable Canva identity system helping global communications teams create consistent campaign work across programs, regions, and languages.
$7.4M+ IN BUSINESS SUPPORTED ✦ 39 DESTINATIONS ✦ 45 MARKETS ✦ 47 GLOBAL-HEALTH CAMPAIGNS ✦ 4 LANGUAGES ✦ 6 GLOBAL REGIONS ✦
$7.4M+ IN BUSINESS SUPPORTED ✦ 39 DESTINATIONS ✦ 45 MARKETS ✦ 47 GLOBAL-HEALTH CAMPAIGNS ✦ 4 LANGUAGES ✦ 6 GLOBAL REGIONS ✦
MORE WORK
Further work across brand systems, campaigns, and visual storytelling.
DNDi 20th Anniversary
DNDi · Campaign Art Direction
A founder-led anniversary campaign translating
two decades of scientific progress into a bold
poster system for global teams and audiences.
View Project
capracare
capracare · Brand and Photography
A long-term creative partnership spanning
identity, digital design, documentary photography,
and community-health storytelling.
Save The Music Campaign
Save The Music · Brand & Campaign Design
A scalable communications system carrying
music-education advocacy across presentations,
campaigns, print, social, and school materials.
Meet Pascal
DuBois
I’m a New York-based Senior Art Director and Brand Designer shaping visual systems, campaigns, and stories for travel, health, culture, and mission-led organizations.
I bring together creative direction and hands-on craft, building clear, expressive work that teams can use, audiences can feel, and brands can grow with.
Senior Art Director Consultant
2026 – Present
The Innocence Project
Senior Designer
2025 - 2026
Expedia Group
Senior Art Director Consultant
2025
DNDi
Creative & Brand
Systems Lead
2022 - 2024
DNDi
Art Director & Designer
2022
Save The Music
Brand & Digital Consultant
2019 - 2021
capracare
I TURN COMPLEX IDEAS INTO VISUAL SYSTEMS PEOPLE CAN FEEL AND TEAMS CAN CARRY FORWARD.
CREATIVE APPROACH
Capabilities
01 / 04
Brand and Identity
Visual identities, scalable systems, guidelines,
templates, and digital brand experiences.
02 / 04
Art Direction and Campaigns
Creative concepts, campaign
systems, image direction, and
multi-channel storytelling.
03 / 04
Editorial and Visual Storytelling
Editorial experiences, presentation systems,
photography, and information design.
04 / 04
Creative Leadership
Creative direction, concept
development, team guidance, and
clear systems that carry ideas from
vision into meaningful work.
HAVE A CAMPAIGN, IDENTITY, OR SYSTEM THAT NEEDS SHAPE?
For consulting engagements and
select creative collaborations.
Projects: Start a Project
Email: pascal@artfuldubois.com
LinkedIn: Pascal DuBois
Résumé: View Résumé
Roles: Senior Creative Opportunities