capracare, founded by Jean Pierre-Louis, MPH, is a nonprofit organization dedicated to building sustainable community health and education programs in Haiti and beyond. Over its 12-year history, capracare has relied on the generosity of skilled professionals, including the pro bono creation of its original website. While the site served its purpose, the growing ambition of the CEO made it clear that capracare needed a more dynamic and future-ready platform.

As capracare’s Director of Content Strategy, I created a new website that effectively tells the organization’s story and showcases its people and impact. Recognizing the need for better branding and higher-quality assets, I began by developing a brand book to serve as a guiding framework. To address the need for compelling visuals, I traveled to Haiti in March 2020 to document the courage and beauty of capracare’s work, capturing over 740 images highlighting its programs and mission.

With a deep understanding of capracare’s purpose and vision, I designed and built the new website using Webflow, integrating its CMS to support ongoing updates. The site now serves as a vibrant digital home, reflecting capracare’s excellence and ambition while engaging supporters with its mission to create sustainable change in Haiti and beyond.